JDS believes the path to a low carbon future lies in policy designed to encourage competition in the supply of sustainable energy goods and services. We help our clients inform and direct policy to reflect the realities of commercial life for those called upon to deliver the necessary solutions by promoting changes that will benefit both their own organisation and the wider market. Equally, we also help our clients identify ways in which they can fine tune their business plan in accordance with the latest policy developments, to avoid wasting resources swimming against the tide. In this way, the policy and commercial worlds move forward together, increasing the chances of Government meeting its targets and achieving its goals, and our clients achieving commercial success through their involvement in the sector.

JDS Associates believes in furthering the cause of the sustainable energy sector as a whole and does not discriminate between technologies. We do not advocate policy changes for one part of the sustainable energy sector likely to harm another. In practice this makes for stronger consensus for suitable policy changes and therefore a greater chance of success.